Interview: Jay Rosenkrantz
This week, Jay Rosenkrantz, producer of the newly-released poker
documentary
Bet Raise Fold
, spoke with us about his career in poker and film-production. Bet
Raise Fold is the definitive story of online poker and available for
immediate download. online poker 468x60 Hi Jay, thanks for speaking
with us! First, can you give a brief background of how you got
involved in poker and some of the key elements that led to the
decision to begin production on Bet Raise Fold? I've been obsessed
with poker since I watched Rounders when I was 12 or 13. Ten years
later and I graduated college, where I studied film, right into the
middle of the online poker boom. I began playing and teaching
professionally, and producing different forms of poker content. A few
of us had the idea that we might produce a feature length documentary
about online poker. Something that could communicate this crazy roller
coaster ride of a story everyone involved in online poker seemed to be
in on. We made short films called From Busto to Robusto as practice,
and then in 2010 decided it was time to go for it, it was time to try
to make the full documentary. I always found the world of poker a
fascinating place, full of interesting characters, and my own
experiences in online poker only heightened that fascination. Over
time, it became a story that wouldn't let go until we told it. Bet
Raise Fold focuses predominantly on the lives of three online poker
players, Tony Dunst, Danielle Moon-Andersen, and Martin Bradstreet.
What factors went into deciding to build the film around those
particular three individuals? We had strong ideas about what would
make good characters: we thought a woman was essential, to challenge
an audience's expectations and introduce them to an underrepresented
side of the people who play the game; we wanted a responsible
professional who supported a family through online poker, in order to
dispel misconceptions that poker pros are degenerate gamblers; we knew
that the poker sites were peddling the dream of fame and fortune to
their customers, so we wanted someone young and flashy who bought into
that fantasy; and we liked the concept of a poker genius, to show the
ways the game had evolved far beyond what was being depicted in poker
books or on television. We canvassed the poker world and eventually
found our three: Danielle "dmoongirl" Moon-Anderson, a 26-year old
mother and high stakes poker pro, seeking sponsorship to provide a
more stable future for her family; Tony "bond18" Dunst, a young, Las
Vegas personality who grew up watching the World Poker Tour on
television and now found himself its newest host; and Martin
"AlexeiMartov" Bradstreet, an Australian poker genius who had been
playing the highest stakes games online for years. They seemed to be
the kinds of characters that possessed all the elements we thought we
needed, the types of interesting personalities that even people
outside of the poker world might be able to relate to. Before we knew
it we were headed into production. Can you share a little about the
division of responsibility between yourself, Ryan Firpo, Taylor Caby
and others in the production of Bet Raise Fold? Ryan is the filmmaker.
He conducted all the interviews, flew to every location, shot all the
footage, did all the editing, and a lot of the producing. He is a
beast. More than anyone, Bet Raise Fold is his film. I am the
producer. Everything Ryan didn't or couldn't do, I did. Supervising
pre-production, production, post-production and distribution,
everything from booking flights, making phone calls and filling out
paperwork to leading story discussions, writing story treatments,
watching countless scenes and edits and helping Ryan develop the
sequences. Taylor is the lead Executive Producer. He weighed in on
many cuts of the film, but his real role is closer to an
entrepreneurial strategist. He and I conduct Bet Raise Fold's business
strategy, from raising funds from investors to negotiating business
deals and developing marketing strategies. We will frequently discuss
our options and decisions, decide on a course of action, and go with
it. I have a lot of entrepreneurial experience, but more often than
not we go with Taylor's gut. He is another beast. What is something
you learned from making Bet Raise Fold? That a life spent making
movies might have many similarities to a life spent playing poker:
tons of ups and downs, sick bad beats and thrilling victories. For
you, what were the hardest aspects of bringing the Bet Raise Fold
project to its current position? Definitely Black Friday. We were
making a documentary about poker where the story did not account for
Black Friday. After April 15 2011, the story is Black Friday! Figuring
out how to deal with how to incorporate Black Friday into the
narrative took us a long time and a lot of effort. A related poker
documentary called All In: The Poker Story came out a few years ago.
How much was that film regarded as competition and how much did it
factor into the creative decision making behind Bet Raise Fold? I saw
ALL IN when it first debuted in New York City, and I was very nervous
that they may have beaten us to the punch. I was relieved to see that
their story did not focus on online poker. After that, it was out of
our minds. We were doing our own thing, we had our own footage, we had
enough to concern ourselves with figuring out how to tell our story. I
did speak to Doug Tirola (the filmmaker) about his experiences just
before we released Bet Raise Fold. He was very helpful and gave me
some great advice about distribution. There's a lot to be proud of
regarding the accomplishment of having made this film. Are there one
or two things in particular about the film that stand out as what you
are most proud of having accomplished? Haha, I'm just proud we got it
done. To take an idea, and then through many years of hard work, ups
and downs, turn it into a movie that people are paying for and
enjoying? That's awesome to me. I'm very proud I was part of this
project and that we didn't give up. I look forward to more challenging
projects in the future, where I can look back at this one as
inspiration. Finally, what ambitions do you have for the future with
the Bet Raise Fold project? And what about for film-making in general?
We're focused on continuing to get the film in front of as large an
audience as possible. We're working on getting onto VOD platforms so
more people can see it, we're working on putting together a US
theatrical tour. We're producing the Special Edition, the DVD and the
blu-ray. The future for Bet Raise Fold will be focused on doing
everything we can to keep sharing the story with audiences who may
enjoy it. As for filmmaking in general, I'm looking forward to the
next story, whatever it is. As this winds down I'd like to spend a lot
of time writing and developing my own ideas. When I have something
that grabs me, poker or non-poker, that's what I'll be working on.